FICTIONAL CALCULATION EXAMPLE - NOT REAL MERCHANT DATA OR A PUTLER EXPORT
September 1-30 2026 inclusive. USD. Common business timezone.
Six paid one-item orders; each occurs in a separate purchasing session.
C1 and C2 are merchant-verified synthetic matches across stores.
600 A + 400 B sessions are not deduplicated people. Unique visitors are not supplied.
O4 goodwill refund of $10 occurred September 20; no item return or COGS recovery.
Merchandise revenue excludes taxes and shipping collected.
COGS, fees, fulfilment and marketing are fictional inputs; fixed costs and taxes excluded.
Acquisition attribution is illustrative, not a causal result. Later purchases unknown.
C1/C2/C5 are the prior cohort; C5 has no September order.
See verified-calculations.json for definitions and exact checked outputs.
